A naked head is also useful for scavenging - prevents fouling of the plumage while the scavenger is immersing itself in a rotting carcass. I'm not saying that _Archaeopteryx_ was a scavenger - but the head (and neck) may be naked for purposes other than display.
In total, maybe 1% of living birds have bald heads. Scavenging birds are much bigger than A., possibly because carrion is scarce resource and they need passive flight to cover vast areas to locate it.