This is what I think:
1. Sexual Dimorphism. (Male having a bigger and brighter sail, and female having a smaller less colorful sail).
2. Male having the brightest colors on the sail gets the females.
3. Temperature Control.
4. Way of identifying there group by different color patterns.
5. Or maybe to guide it in the water. When crossing rivers, that are quite rough. (Nah that would create more problems, never mind that one).
Steve